Privacy Policy for Hype-Free.com
1. Introduction
At Hype-Free, accessible via hype-free.com, we are committed to maintaining the privacy, security, and confidentiality of our users’ personal data. We prioritize a privacy-first approach, upholding the highest standards of data protection in compliance with applicable laws and regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This Privacy Policy describes how we collect, use, disclose, and protect personal data obtained through your interaction with our website and services.
2. Scope of This Policy and Data Controller Role
This Privacy Policy applies to all visitors, users, and others who access or use the services offered on hype-free.com. Hype-Free acts as the “data controller” for the personal data collected through our website. This means we determine the purposes and means of processing your personal data in accordance with relevant data protection legislation.
For inquiries or requests related to this policy or your data rights, you may contact us at: [email protected].
3. Categories of Data We Process
We may collect and process the following categories of personal data:
A. Usage Data
Information automatically collected through your use of our website, including but not limited to your IP address, browser type, pages visited, date/time stamps, and session duration.
B. Account Data
Personal details provided to create or manage your user account, such as full name, physical address, email address, and telephone number.
C. Profile Data
Information related to your account preferences, product selections, purchase history, and interaction behavior with our services.
D. Communication Data
Records of your communications with us, such as inquiries, feedback, customer support requests, and correspondence history.
E. Technical Data
Device-specific information such as operating system, device identifier, language settings, screen resolution, and other system configurations.
F. Transaction Data
Details of payments made through our platform, billing details, shipping addresses, and purchase verification information.
G. Preference Data
Marketing preferences you communicate to us, including opt-in/opt-out choices for newsletters, alerts, and personalized product recommendations.
4. Legal Bases for Processing
We rely on the following lawful bases for processing your personal data, as defined under GDPR and mirrored in CCPA standards:
– Contractual Necessity: Processing required to deliver agreed upon services (e.g., account management, order fulfillment).
– Legitimate Interest: Processing necessary for business operations, service improvement, fraud detection, or analytics, provided such interests are not outweighed by your rights.
– Consent: Where specific permissions are granted by you (e.g., receiving marketing emails).
– Legal Obligation: Processing required to comply with legal and regulatory mandates.
5. Your Rights
As a data subject under applicable laws, you have the following rights concerning your personal data:
– Right of Access – To request confirmation and copies of personal data we hold about you.
– Right to Rectification – To correct inaccurate or incomplete data.
– Right to Erasure – To request deletion of your personal data, subject to legal retention obligations.
– Right to Restriction – To limit processing of your data under certain circumstances.
– Right to Data Portability – To receive your personal data in a structured format and request its transmission to another controller.
To exercise any of these rights, please contact us at: [email protected].
Residents of California also have the right under the CCPA to request additional disclosures about data collection and sharing practices and to opt out of the “sale” of their personal data, where applicable.
6. Security Measures
Hype-Free implements stringent technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These include:
– Industry-standard encryption for data in transit and at rest
– Access controls and authentication protocols for internal systems
– Regular backups and secure storage of sensitive information
– Ongoing employee training and confidentiality agreements
7. International Data Transfers
Where necessary, personal data may be transferred to and processed in countries outside your jurisdiction. In such cases, we employ appropriate safeguards, including standard contractual clauses and compliance with regional regulatory frameworks, to ensure personal data receives an equivalent level of protection.
8. Data Retention
We retain personal data only for as long as is necessary for the purposes set out in this policy, in accordance with legal and regulatory requirements. Retention periods include:
– Usage Data: Up to 12 months, unless aggregated for analytics
– Account and Profile Data: For the lifetime of the active account + 6 years
– Transaction Data: For tax and auditing purposes, retained for 7 years
– Communication Data: Retained for 3 years for support and record-keeping
– Preference Data: Until you withdraw consent or delete your profile
Upon expiry, data will be securely deleted or anonymized for statistical use.
9. Cookie Policy
Our website uses cookies and similar technologies to enhance user experience, analyze traffic, and support core site functionality. Types of cookies include:
– Essential Cookies: Required for the operation of the site (e.g., login, cart functionality).
– Functional Cookies: Enhance user preferences and settings.
– Analytics Cookies: Monitor site performance and usage via tools such as Google Analytics.
– Performance Cookies: Help understand overall interaction to optimize content and navigation.
10. Cookie Management and Compliance with GDPR & CCPA
Visitors are presented with a cookie banner that allows for informed consent to be given or declined. You can modify your cookie preferences at any time through your browser settings or through the cookie management tools provided on hype-free.com.
To comply with CCPA, California users may opt out of the sharing or selling (if applicable) of their personal information through clear links and mechanisms provided on our site.
11. Children’s Privacy
Our services are not directed to individuals under the age of 13. We do not knowingly collect or solicit personal data from children. If we become aware that information from a child under 13 has been collected without verified parental consent, we will take immediate steps to delete such data. Parents or guardians can contact us at [email protected] to review or delete a child’s information.
12. Policy Updates and Notifications
We reserve the right to modify or update this Privacy Policy at any time to reflect changes in data processing practices or legal requirements. Where material changes are made, users will be notified via appropriate channels, which may include on-site bulletins, account notifications, or email communication.
13. Contact
If you have any questions regarding this Privacy Policy, how your personal data is handled, or wish to exercise your data rights, please contact us at:
We are fully committed to compliance with global data protection laws and to ensuring that your privacy is respected, safeguarded, and transparently communicated at all times.