Privacy Policy for Hype-Free.com

1. Introduction

At Hype-Free.com, we are firmly committed to protecting your privacy and the security of your personal data. We believe in a privacy-first approach to digital engagement and strongly support transparency, accountability, and responsible data management in all aspects of our operations. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal data when you use our website or otherwise interact with our services.

2. Scope of the Policy and Data Controller

This Privacy Policy applies to the personal data collected through our website, hype-free.com, as well as through associated services, features, or communications. Hype-Free.com is the data controller responsible for the processing of your personal data under applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

If you have any questions regarding the processing of your personal data, you may contact our data protection representative at [email protected].

3. Categories of Personal Data We Process

We may collect and process the following categories of data:

– Usage Data: Information such as IP address, browser type and version, geographical location, page views, navigation paths, and timing, which may be collected automatically through cookies or log files when you interact with our website.

– Account Data: Information provided when you create or manage a user account, including your full name, billing and shipping address, email address, phone number, and login credentials.

– Profile Data: Data including your preferences, interests, browsing history, purchasing behavior, wishlists, and feedback submitted through participation in surveys or reviews.

– Communication Data: Records of communications between you and Hype-Free.com, such as queries submitted via web forms, customer service requests, and correspondence through email or other messaging systems.

– Technical Data: Information about your device (e.g., device type, hardware identifiers), operating system, application version, language setting, date/time stamps, and other technological identifiers.

– Transaction Data: Details of products or services you have acquired from us, including payment method, delivery address, order history, transaction amounts, and associated billing records.

– Preference Data: Data related to your contact preferences, subscription settings, advertising and marketing opt-ins or opt-outs, and stated interests in our products or services.

4. Legal Bases for Processing

We process your personal data only when permitted by applicable law and based on the following legal bases:

– Consent: For processing activities such as marketing communications or non-essential cookies, we obtain and rely on your express consent.

– Contractual Necessity: When processing is required to perform a contract to which you are a party, such as fulfilling product orders or delivering account-related services.

– Legal Obligation: For compliance with legal obligations to which we are subject, including tax, accounting, fraud prevention, or statutory recordkeeping.

– Legitimate Interests: When processing is necessary for our legitimate business interests, including website functionality optimization, user experience improvement, and protection against misuse or fraud, provided that such interests are not overridden by your fundamental rights and freedoms.

5. Your Rights

Under applicable data protection laws, you have the following rights with respect to your personal data:

– Right of Access: You have the right to request confirmation of whether we process your personal data and, if so, to obtain a copy of the data along with relevant information.

– Right of Rectification: You may request the correction of inaccurate or incomplete personal data we hold about you.

– Right to Erasure: Subject to legal limitations, you can request that we delete your personal data under certain circumstances.

– Right to Restrict Processing: You have the right to request restrictions on how we process your data pending resolution of disputes or legal claims.

– Right to Data Portability: You may request to receive your data in a structured, commonly used, machine-readable format and request its transfer to a third party, where feasible.

To exercise any of the above rights, please contact us at [email protected]. You also have the right to lodge a complaint with a supervisory authority if you believe your data protection rights have been violated.

6. Security Measures

We implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk of processing your personal data. These measures include, but are not limited to:

– Advanced encryption of data in transit and at rest
– Strict access controls and authentication protocols
– Regular data backups and secure storage
– Internal staff training on data protection and privacy best practices
– Monitoring and incident response mechanisms

7. International Data Transfers

Personal data collected through hype-free.com may be processed or stored outside your home jurisdiction, including in countries that may not provide the same level of data protection. Where such transfers occur, we implement safeguards such as the European Commission’s Standard Contractual Clauses or rely on other lawful mechanisms to ensure your information is adequately protected.

8. Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. For example:

– Transaction and account data: retained for up to seven years to comply with financial reporting and tax regulations.
– Communication data: retained for up to two years from the last date of contact.
– Preference and profile data: retained according to consent status or active user engagement.
– Cookies: retention depends on the type of cookie (see Section 9).

Once data is no longer necessary for its original purpose, it is securely deleted or anonymized.

9. Cookie Policy

Hype-Free.com uses cookies and similar tracking technologies to enhance user experience and collect data on how the website is being used. The types of cookies we use include:

– Essential Cookies: Required for core site functionality, such as page navigation and secure checkout.

– Functional Cookies: Enable enhanced functionality and personalization, such as remembering user preferences.

– Analytics Cookies: Allow us to measure and analyze usage preferences and trends to improve content and usability.

– Performance Cookies: Help us understand and optimize site speed and technical performance.

10. Cookie Management & Compliance

Upon your first visit to hype-free.com, you are presented with a cookie consent banner enabling you to accept or customize your cookie preferences in compliance with GDPR and CCPA. You may update your preferences at any time by accessing our cookie management tool or adjusting your browser settings.

CCPA-specific Rights: California residents may opt out of the sale or sharing of their personal data as defined under CCPA. We honor recognized browser-based opt-out signals where technically feasible.

11. Children’s Privacy

Hype-Free.com does not knowingly collect personal data from children under the age of 13. If you believe that a child has provided us with personal data without parental consent, please contact us at [email protected] so that we may promptly take appropriate steps to remove such data.

12. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in legal, regulatory, or operational requirements. When changes are made, we will notify users by a prominent notice on the site or through direct communications where required by law.

13. Contact Us

If you have questions, requests, or concerns relating to this Privacy Policy or our data handling practices, please contact our data protection representative:

Email: [email protected]

We are committed to full compliance with applicable data protection regulations and welcome any privacy-related inquiries or feedback to help us continually improve our practices.


Hype-Free.com is committed to respecting your privacy and protecting your data. For any concerns regarding your personal information or your rights under data protection laws, please reach out to us at [email protected].